We build credit infrastructure for the lenders behind UK car dealers
Dealer lending is precise, relationship-driven and still largely run on spreadsheets. We think it deserves software built for it.
Why Sterlingrid exists
Specialty lenders manage millions of pounds of dealer facilities through master spreadsheets, shared inboxes and approval chains in email.
Limits live in one file and documents in another. Approvals sit in someone’s inbox. When a dealer asks where a request stands, someone has to go and find out, and when an auditor asks why a limit was raised, someone has to reconstruct it.
Sterlingrid replaces that with one data model for the whole facility lifecycle: one row per facility, one record everyone works from, and a clear mark on the item that needs attention next. That is the selected cell in our logo.
How we build
Exact figures
Every number is dated, sourced and attributed to the person who entered it.
Decisions on record
If it changed a limit, it is in the audit trail. No exceptions.
Least access
Everyone sees what their role needs. Dealers see only their own file.
Plain language
Written for credit teams and dealer staff, not for engineers.
Working with us
We are a small team based in London, working closely with the lenders and dealer groups on the platform.
You will talk to people who understand stocking finance and who build the product. If something gets in your team’s way, tell us and we will fix it.
Put your book on the grid
See Sterlingrid with examples shaped around your facilities, your approval mandates and your dealers.
- A 30-minute walkthrough with someone who knows dealer lending
- Your credit process mapped against the platform
- A rollout plan for your live book
- No commitment after the call